One way to determine whether a product is worth your hard-earned money or not is to consult free consumer ratings and reviews. You can find these ratings on various websites which are especially designed to allow consumers to rate a certain product or a particular brand. Rating websites exists for various products and services such as toothpastes, herbal remedies, whitening products, vacation places, and restaurants. These websites and the consumer ratings they contain are valuable sources of unbiased information about most of the products you need to buy.Information at a glanceConsumer ratings are very convenient because they give you information on a particular product at a glance. In most dedicated websites, consumers rate a product on a given scale depending on how effective they believe it to be. This rating is usually the first piece of information you encounter upon arriving at a consumer rating website.Real testimonialsAnother good thing about websites containing free consumer ratings is that they provide real testimonials from real people. While you can find testimonials in websites selling various products, there is a high chance that the said testimonials are generated by manufacturers themselves. The testimonials you would find in consumer rating websites are made by actual consumers who have tried the product. From these, you can gain insightful information on whether or not a particular product works.Objective recommendationsAside from quick information and unbiased testimonials, free consumer ratings websites are also good sources of objective recommendations. Most of the consumers who are not satisfied with a certain product do not only express their complaints but also recommend other products or brands that they have found more effective.Furthermore, most consumer rating websites function as forums where you can post queries and ask for brand recommendations regarding a generic product. You can, for instance, ask fellow consumers on what particular brand of shampoo they can recommend for dry hair.